D Pogue’s “State of the Art” column in today”s NYT (New Kindle Leaves Rivals Farther Back) is almost a hymn of praise to the minimizing winning features of the new avatar “Kindle3″. In comparison to its main rival, the new,neat multipurpose Apple iPad, K3′s diminished dimensions (21% less than previous models), mass (only 8.5 oz), and price ($140 [non WiFi]) win his praise and admiration. In fairness, he does list iPad competitive features, including non E Ink color imaging, touch screen control, and multiple apps. Also, he touches upon other contenders-the Sony Reader with its touch screen, and Nook’s WiFI, color capability, and [limited] “lendability”. However, in the end, the new Kindle 3 gets his nod for a coup in the e-readership consumer market.

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