Just weeks after lowering the price of the Kindle e-book reader from $259 to $189, Amazon unveiled a fully revamped Kindle on Wednesday. It’s sleeker, better looking, easier on the eyes — and starts at $139.

This new Kindle, Amazon’s third generation, is smaller by 21 percent, and 15 percent lighter too. It has much improved contrast, 50 percent better than before, answering a significant complaint among dead-tree purists who compared the device’s e-ink screen unfavorably to real paper. It’s available in two colors: graphite and white.

Read the full story on MSNBC

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Tags: Amazon, Amazon Kindle, Amazon.com, Barnes & Noble, Comparison of e-book readers, eink, Nook, Wi-Fi

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