Barnes & Noble Inc. has informed customers who pre-ordered the Nook that if their electronic book reading devices don’t arrive by Dec. 24, they will be given an online $100 gift certificate. The Nook, which is sold out for the holidays, is a wireless reader that costs $259.

As such, the gift certificate represents more than a third of the Nook’s price. Barnes & Noble spokeswoman Mary Ellen Keating said on Sunday that “there may be a very small percentage of customers who may not receive” their Nooks in time for Christmas. Customers who won’t receive their Nooks in time will be given a certificate as well as the $100 online gift certificate.

On Dec. 17 Amazon said in a release that December was already the “best month ever for Kindle sales.” The retailer has never released specific sales figures for the Kindle. Forrester Research Inc. in October issued a report projecting e-book reader sales of 3 million units in 2009, with 30% of 2009 sales taking place during November and December.

Read the full story on the WSJ

Tags: Barnes & Noble, Christmas, E-book, Holidays, Mary Ellen Keating, Nook, Scrip, Shopping

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