Just weeks after lowering the price of the Kindle e-book reader from $259 to $189, Amazon unveiled a fully revamped Kindle on Wednesday. It’s sleeker, better looking, easier on the eyes — and starts at $139.

This new Kindle, Amazon’s third generation, is smaller by 21 percent, and 15 percent lighter too. It has much improved contrast, 50 percent better than before, answering a significant complaint among dead-tree purists who compared the device’s e-ink screen unfavorably to real paper. It’s available in two colors: graphite and white.

Read the full story on MSNBC

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• Amazon unveils sleek third-generation Kindle (macworld.com)
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The NYT announced on July 20th that Amazon.com revealed that they now sell more e-books than hardcovers, at a ratio of about 3:2 (& rising). This has happened in the under three years that Amazon has been in the e-book business.
Amazon is aided in this by the ability of owners of other ‘readability’ devices,ie Smart Phones and Apple’s iPads, to read Kindle-sold books on these platforms, but not vice versa. Also, after the initial iPad buzz & buying frenzy, many of the reading public prefer the Kindle for reading, reserving the ‘iPod Touch-on-steroids’ for its other uses. The falling prices of e-readers as a class also contributed to this milestone in the history of the written word.

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If you’re in the market for an e-book reader, the past couple of weeks have considerably changed your options, and for the better. Barnes & Noble’s and Amazon’s new products and price drops have made their e-book reader hardware considerably more affordable, and you now have excellent options available in the $149 to $199 price range. Also, a flood of new reading-centric apps continues to solidify the Apple iPad’s position as the premium media tablet of choice.

Cnet posted 5 questions to ask yourself to help you decide which one to buy:

How much are you willing to spend?

How large of a screen (and weight) do you want?

What’s your screen preference: e-ink or backlit LCD?

Do you need always-on wireless data?

Do you need access to your e-books on additional devices?

Final thoughts: Currently, the Nook, Kindle, and iPad are our top e-book reader picks; however, this isn’t a one-size-fits-all answer. Depending what features are important to you–color versus black and white screen, backlight versus readability in the sun, touch screen versus not, cheap versus expensive, lightweight versus heavy–the device you prefer may be different from ours. However, there’s no arguing that the range of choices for e-book readers is better now than it ever has been.

Read the full story on Cnet.

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Today Amazon.com announced their new Kindle DX e-book reader. On the front page of their website, Amazon has begun to take pre-orders for their update to the current Kindle DX. The Kindle DX was a larger version of the Kindle II reader which has been very successful.

The new Kindle DX will have a 9.7 inch screen, a miniature keyboard, and wireless access. Not only will it run Kindle e-books from Amazon.com but also third party files including pdf documents. Some of the new features include greater screen contrast, better pdf zooming functions, better font displays, and even social network features.

Read the full story on The Examiner

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• Amazon.com offers new lower-priced Kindle DX (seattletimes.nwsource.com)
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Target announced it will begin selling online retail giant Amazon.com’s Kindle ereader across all of its 1,740 U.S. retail locations. In late April, Target introduced the Kindle–previously available exclusively via the Amazon digital storefront–to shoppers at its flagship Minneapolis location as well as 102 stores in the south Florida market; the device goes on sale nationwide on June 6, and will retail for $259.

Read more: Target expands Kindle ereader sales nationwide – FierceMobileContent

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Amazon.com Inc., the world’s largest online retailer, plans to introduce the next version of its Kindle electronic-book reader in August, according to two people familiar with its plans.

The device will be thinner and have a more responsive screen with a sharper picture, the people said, who didn’t want to be identified because the plans aren’t public. The new Kindle won’t include a touch screen or color, they said.

Read the full story on BusinessWeek

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Google (NASDAQ:GOOG) has announced its intention to enter eBook market in June, 2009. Then there were some preliminary announcements of deals with publishers. But as Sony (NYSE:SNE), B&N (NYSE:BKS) kept releasing their own products everyone seemed to forget about the search engine company. With Amazon Kindle vs. Nook, Sony vs. Kindle and iPad vs. everyone and their dog nobody seemed to take Google eBook initiatives seriously. One year ago I believed and I still do that if someone were to dethrone Amazon (NASDAQ:AMZN) as eBook leader, it would be Google and not other eInk reader manufacturers and definitely not Apple (NASDAQ:AAPL).

Read more: http://blogkindle.com/2010/05/google-editions-to-compete-with-amazon-kindle-in-ebook-market/comment-page-1/#ixzz0nHwswPyW

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Amazon.com Inc.’s Kindle e-reader is getting access to Facebook and Twitter, along with several other enhancements, as part of a software update being sent wirelessly to the devices. Amazon said it has released the software to some Kindle owners and expects to send it to all users in late May.

Source: AP

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• Amazon.com’s Kindle May Soon Be Sold at Target (shoppingblog.com)

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The ads were directed by Angela Kohler, the winner of a contest run by Amazon last year. And the fact that they are running in very expensive time slots suggests that Amazon is trying as best it can to drown the loud, insistent and, who knows, magical footsteps of the iPad.

Source: Cnet

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