The Kindle Fire…Smoulders


D Streitfeld reports in today’s NYT that 1st responders to the Kindle Fire are not uniformly raving about it. Among other issues, they complain that the touch screen is difficult to manuever, and that web loading is too slow. An “over-the-air” update to existing units is due out soon, and a new, improved Fire may be available early next year. As previously noted, Amazon’s retail strategy acccepts a net loss per device; e.g. a basic Kindle now selling for $79 costs $84 just to produce. The company anticipates turning profits on media downloads to the machines, and to the tie-in/lock-in to Amazon’s wide range of merchandise.

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